Heineken U-Code (QR Code)

So Heineken wanted to make something that was easy and entertaining and came up with QR codes which in my opinion are certainly not easy and certainly not what I'd call entertaining. Anyway, the idea is that instead of having a slogan on your t-shirt, vest or whatever, you'd turn it into a QR code and wear that. It's actually quite brilliant as it demonstrates exactly what QR codes are best at - turning something straightforward into something considerably less straightforward.

Nerdy Day Trips

Just saw Nerdy Day Trips on Twitter and have finally found out what I'm going to do when I win the lottery and have a lot of time on my hands.

Just zoom in, out and all about until you find somewhere close to where you are, click, and find out details.

So simple, so easy and so wonderfully nerdy. 

QR Codes in Denmark

So the Danes have scanned 1.2 million codes in 2011. They've been popping up everywhere, "in newspapers, on television screens, posters, and wherever creative marketers think to put them." Although it is true that they've been showing up all over the place (I might argue with the use of 'creative marketers' mind you), does quantity mean quality? Or rather, does quantity equal success? 

This calls for a really long post about CTR and impressions and all that stuff, but it's the day before Christmas Eve and my brain is already in holiday mode. Sorry. In a nutshell; QR codes might be everywhere, but they are rarely - and I can't emphasise that enough - used well. 

Happy holidays. 

Oi, TBWA/Vietnam! No!