It's a Kickstarter project that wants to be able to help you control your dreams, or iduce lucid dreaming. Very rarely I have lucid dreams, and I have to say, they're the best dreams I ever have. However, I'm not sure I'd want to induce them. I think that's best left up to my head to decide when I'll have one. It's not that I think this project is wrong, I'm just happy being surprised when I am lucky enough to have one. Check out the video.