John Lewis Christmas 2013

Almost as anticipated as Christmas itself (maybe not), it's another lovely spot for John Lewis this Christmas. It's Disney, it's Watership Down, it's best mates, it's Christmas, and it hit me in the feels. It's also Lilly Allen and Keane. By, you guessed it, Adam & Eve/DDB.

Something I particularly like about the John Lewis Christmas ads is that they never use the same tagline when they easily could have. You might argue it'd make for a more memorable brand, but instead they opt for a new one each time, which makes each spot stronger. 2011 was 'For gifts you can't wait to give', 2012 was 'Give a little more love this Christmas' (in my mind, not as strong as 2011 or 2013), and this year we get 'Give someone a Christmas they'll never forget', which is reminiscent of 2011. I wonder when in the year they start work on the next one. Probably around now.

End Marmite Neglect

Marmite are facing a ban over their latest ad thanks to 250 lonely people who have nothing better to do than moan to the Advertising Standards Authority. Adam & Eve DDB are behind the ad, which, if you ask me, is funny and perfectly on target with Marmite as a brand. 

I hate the stuff. Good thing I live in Denmark where it's banned. 

Facebook 1914

Being very much intested in the great wars, this really appealed to me. Needless to say, it's also a great way to reach the younger generation (those pesky Facebook kids) and try to get them interested in learning about the importance and impact of the wars, history in general, and of course to get them into museums. All good things. Sounds like it worked too. Good job, DDB Paris. 

Via Adverblog.