How to get people to vote. Especially those pesky kids.
Denmark, being the liberal country it is, opted for blowjobs. But then changed their mind and pulled it.
The European Parliment themselves got Ogilvy Brussels to make voting look far more exciting than it really is.
Sweden, being as liberal - if not more so - than Denmark, decided to go a far more somber and impressive route.
I have a really hard time believing this is real. When I first saw it a week or so ago, I genuinely thought it was an April's Fool I hadn't seen. Who on earth thought this was a good idea? What women would want to be part of this? Are these perfectly normal and attractive women really so desperate that they actually think something can make you more beautiful? My mind is blown. By Ogilvy & Mather Brazil.
After such a strong print campaign, I can't help but feel let down by this. It builds up nicely but then just sort of...deflates. It's a shame. By Memac Ogilvy.
Via AdFreak.