Volkswagen - Closer
Bit soppy but simple and clever (and you really can't fault the South African accent). By Ogilvy SA.
Bit soppy but simple and clever (and you really can't fault the South African accent). By Ogilvy SA.
I love this idea for Volkswagen by Ogilvy South Africa. Perfectly sums up the car (and the people who drive it - presumably).
Has anyone ever clicked on a pop-up YouTube ad? I'd really like to know. If they answer is 'yes', how many of those clicks were accidental? Anyway, Almap BBDO and Volkswagen came up with a good idea, albeit still fairly risky - not sure I'd have clicked on it, but there you go.