The Sainsbury's packaging archive

A feast for the eyes, thanks to Sainsbury’s. You can read about it here, and see more of their packaging here.

Random colour harmonies

Lots of lovely colours that go together very nicely. Look at them all. HERE.

Unignorable

I just love the idea of creating a colour so vivid and so loud that you simply can’t not see it. That’s what Pantone and United Way, a Canadian network of non-profits, have set out to do.

“For its new campaign, Show Your Local Love, United Way wanted to make local issues – such as poverty, homelessness, domestic violence, mental health and social isolation – unignorable. So it partnered up with the Pantone Color Institute to develop a unique Pantone shade aimed at highlighting these issues in a way that's hard to overlook. The result is Unignorable, a colour that's guaranteed to grab your attention.”

I wish there was more about the science and research behind this project. Colours are incredibly powerful, so how did they end up with this exact hue? Nevertheless, it’s a great idea, and it is an eye-catching colour.