Unignorable

I just love the idea of creating a colour so vivid and so loud that you simply can’t not see it. That’s what Pantone and United Way, a Canadian network of non-profits, have set out to do.

“For its new campaign, Show Your Local Love, United Way wanted to make local issues – such as poverty, homelessness, domestic violence, mental health and social isolation – unignorable. So it partnered up with the Pantone Color Institute to develop a unique Pantone shade aimed at highlighting these issues in a way that's hard to overlook. The result is Unignorable, a colour that's guaranteed to grab your attention.”

I wish there was more about the science and research behind this project. Colours are incredibly powerful, so how did they end up with this exact hue? Nevertheless, it’s a great idea, and it is an eye-catching colour.