I can’t get enough of this B&Q ad by Uncommon Studio. Everything about it is just perfect. The editing, the music, the message – even down to the shadow representing death (sounds weird, watch the ad).
They’ve nailed it. It’s not the prices or the range of equipment or even the service you might receive in store. It’s about emotion. The feeling of doing something you didn’t think possible.
Brilliant.
I am loving this series I randomly came across on Instagram by Amber Asay, CEO and creative director at Nice People. Huzzah for people who do this kind of thing. It’s important work. Check out her Instagram – there are more than what’s below.
A while ago I paid an all-too-brief visit to the Science and Industry Museum and was taken in by the collection of shipper’s tickets.
A shipper ticket was a trademark stamp each textile merchant would attach to the cloth they sold. Branding, in other words. They designed each stamp with their customers in mind, using motifs and colours they believed would appeal to them, and, of course, made their stamp unique and recognisable.
They’re beautiful.
And I must go back to Manchester.
