You can do it

I can’t get enough of this B&Q ad by Uncommon Studio. Everything about it is just perfect. The editing, the music, the message – even down to the shadow representing death (sounds weird, watch the ad).

They’ve nailed it. It’s not the prices or the range of equipment or even the service you might receive in store. It’s about emotion. The feeling of doing something you didn’t think possible.

Brilliant.