Same Shit Social Media

I know that companies, brands, businesses - everyone - should be on social media. I think everyone, particularly those on social media or working in social media, knows this. Even companies who aren't on social media probably know this but just don't know how to do it.

For a long time now I've been reading things about social media, such as why be on social media and so on, mostly due to papers I'm writing and so forth, and I am getting pretty tired of reading the same thing over, and over, and over again.

Are we really so stuck in a rut that we can only re-hash and spout the same commandments that have been spewed out a thousand times before? Yes, it's transparent. Yes, it's about learning. Yes, it's about relationships. Yes, it's about listening, etc, etc, etc.

Perhaps it's just me.

Another subject we seem to be stuck on is all the dos and don'ts in social media. Why don't we see social media they way it is; a virtual world. Same rules apply. There are cliques and gangs, dumb teenagers, trouble makers, goodie-two-shoes, geeks, idiots, geniuses and everyone else. There will be people out to have fun, cause mischeif, lie, dig out the truth - everything and everyone that exists IRL, are online, and there is no reason to think that they will behave differenetly just because we can't see them IRL.

Perhaps this is just something I needed to get out. Perhaps I should heed my own call and write my thesis along these lines, perhaps it's all a load of crap; who knows. But I can't help but think that it's time something happened.