C4 idents
So the new C4 idents are out and everything about them is incredible.
“Created by Channel 4’s multi-award-winning in-house creative agency 4creative in collaboration with Art Practice and Love Song, the five new idents feature scenes including an urban fox taking refuge in a decaying telephone box, a group of teenagers on the last day of school, a frozen moment of a Friday night and a celebration of Zoroastrian New Year. The 25 unique looping scenes create a tapestry of modern British society today as seen through the eyes of a diverse group of 17 independent creatives, artists, and filmmakers.”
Can you imagine this happening if Channel 4 had been privatised? No, me neither.
If you’ve got some minutes to spare, I can highly recommend having a browse through the previous idents. Below is the current, soon to be retired.
Isn’t it just mind-boggling that we have Maggie Thatcher to thank for Channel 4? It hurts my head.