Prattle & Jaw

Two blogs about a whole lot of nothing

C4 idents

So the new C4 idents are out and everything about them is incredible.

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“Created by Channel 4’s multi-award-winning in-house creative agency 4creative in collaboration with Art Practice and Love Song, the five new idents feature scenes including an urban fox taking refuge in a decaying telephone box, a group of teenagers on the last day of school, a frozen moment of a Friday night and a celebration of Zoroastrian New Year. The 25 unique looping scenes create a tapestry of modern British society today as seen through the eyes of a diverse group of 17 independent creatives, artists, and filmmakers.”

Can you imagine this happening if Channel 4 had been privatised? No, me neither.

If you’ve got some minutes to spare, I can highly recommend having a browse through the previous idents. Below is the current, soon to be retired.

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Isn’t it just mind-boggling that we have Maggie Thatcher to thank for Channel 4? It hurts my head.

Copyright © 2022, Lara Mulady. All rights reserved.