Prattle & Jaw

Two blogs about a whole lot of nothing

2010!

Having just posted a post post which I actually wrote in 2009, I will see this as my first post of 2010.

2010 - wow. I can't actually believe a whole decade has gone by. I remember NYE 1999 so very clearly, which is surprising, really. Anyway, enough reminiscing.

I am currently trying to come up with incredible ideas for my MA thesis, and I must admit, it's not going as well as I'd like. However, I'm sure something will pop up soon - a gap in some theory, or just something I can study and pick apart. Time will tell, of that I am certain.

What I am quite happy about so far in 2010, is my work at Deep Blue Denmark. Those of you who avidly follow this blog and my life (anyone....anyone) will know that I recently completed my internship there. A, and I  mean this, fantastic place to work. I'm actually pretty jealous of those who work there, as it's a close-knit team, in a huge company, which in turn is closer-knit..ted (?) than many, many other places of work. I miss it (and having something to work on everyday...). Anyway, one of the tasks I, and two other interns based in Århus, did, was the putting together of Pulse 10 - 2010's annual trend booklet, which summed up the coming top ten consumer and media trends.

Obviously I can't go in to detail, suffice to say the trends we highlighted were;

  1. Authentication

  2. Unplugged

  3. My Eco-Status

  4. Givism

  5. Subjective Selection

  6. Personal Gatekeepers

  7. The New Public Sphere

  8. Aggregation

  9. Digital Reality

  10. 3rd Place Mediasation

What makes me happy, and proud, is that day after day, in newspapers, magazines and online, I see proof that these are trends that are really breaking through already. It's great!

If you want to hear more about these trends, or get a copy of Pulse 10 (it's free!), you can contact them on Twitter, or through the website. I, needless to say, recommend it.

Copyright © 2022, Lara Mulady. All rights reserved.