Did Jung von Matt Steal?

Probably. Then again, who doesn't? Isn't everything a remix? Jung von Matt's recent LEGO campaign, Imagine, shows LEGO bricks stacked up to form recognisable characters, but the image of The Simpsons has been seen before. Here.

It's from the blog Tobias & Tobias, and is included in a post about pattern recognition. Personally, I don't think JvM have committed any kind of crime. No one knows who made the photo, and while those sneaky creatives over at JvM might have nicked the idea from the photo, but they turned the idea into a brilliant campaign based on pattern recognition, or - our imagination. 

It'll be interesting to see if JvM say anything about this. 

Via Copyranter